What is "Variant Price Markup" feature?

The "Variant Price Markup" feature empowers you to customize the price markup for specific variants instead of applying a common product price markup across all variants. With this capability, you have the flexibility to set distinct price adjustments for individual variants, tailoring your pricing strategy to each variant's unique attributes. This granular control ensures that you can optimize the pricing of your products based on their specific characteristics, maximizing profitability and meeting the varying demands of your customer base. The "Variant Price Markup" feature streamlines your pricing management process and enhances your ability to offer competitive and targeted pricing for each product variant.